Ambiance Indoor Outdoor Living is part of the BSR Group, a franchisor operating in the electrical and furniture retail industry throughout Australia. The key focus of the Group is in assisting franchisees to maximise their offering to their customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive. The Group’s objective is to do this with the most comprehensive, all-inclusive service possible.

The brands that are managed by the group include:

  • Ambiance Indoor Outdoor Living
  • Betta Home Living
  • Bedzzz
  • Furniture Zone

All franchisees operating under BSR brands are licensed in accordance with the Franchise Code of Conduct.

The primary services offered by the Group include:

  • Buying and Merchandising
  • Retail Services
  • Advertising and Promotions
  • Information Technology and Communications
  • Training and Development
  • Store Development and Design

Today, BSR Group’s network spans over 200+ store fronts across Australia, who make significant contributions to their local communities.